Cooper adheres to a simple but powerful value proposition. It’s about developing great products—products that meet the current needs of today’s drivers but also have tomorrow in mind—that is made available at an attractive and affordable price and deliver outstanding performance. We combine this with excellent service to be our customer’s best value/service provider.

The Cooper® brand is the company’s flagship brand and offers a full line of car, SUV, pickup truck and commercial truck tires to drive with confidence. Go with the Coopers

Tire Safety

Tires are designed and built with great care to provide thousands of miles of excellent service. For maximum benefit they must be maintained properly. The most important factors in tire care are:

Proper inflation pressure
Proper vehicle loading
Proper tire wear
Regular inspection
Good driving habits
Vehicle conditions.

At Cooper, we talk tires every day — tread compound, sidewall design, carcass construction, performance metrics, fitments — the list of jargon could fill a library. But it’s important to take a step back and remember that not every driver on the road understands that tires matter. Tires play a crucial role in your safety on the road and the performance of your vehicle.

With more than a century of experience in designing and manufacturing tires, the experts at Cooper® want to drive home the importance of tires through facts every driver should know. The following are a few of the many tire maintenance and safety facts that Cooper® uses to help consumers realize that “Tires Matter”.

YOUR TIRES ARE WHAT CONNECT YOU TO THE ROAD.

The four tires on your vehicle are the only parts to come in contact with and keep you connected to the road. For safety and good performance, you must properly care for, maintain and inspect your tires.

ALL-SEASON TIRES

“All-season” tires are a great choice for the majority of customers, as they are designed specifically to perform well in year-round moderate weather. If you live in an area with severe winter weather conditions, it is highly recommended that you install winter tires during the winter months, typically from November through March.

WINTER TIRES

Winter tires are specifically designed and formulated to improve braking and handling on snow and ice. It is highly recommended that winter tires be placed in all four positions for optimal winter performance. However, if you choose to only install two winter tires, they must be placed on the rear axle positions. Winter tires can be identified by the 3-Peak Mountain and Snowflake symbol that is located on the tire’s sidewall.